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The Hub Design in Practice

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The Hub Design in Practice

Design in Practice

As part of our plans for 63 New Bond Street, we have developed a series of proposed changes to the existing site, which will ensure that we offer an attractive destination for world-class retailers whilst providing the highest architectural quality and sustainability aspirations.

Our emerging design approach will see us working broadly within the envelope set by the 2020 permission, increasing the height of the site to Ground plus 9 storeys.

We are therefore looking to deliver an additional four storeys at upper levels, set back from the New Bond Street and Brook Street frontage, whilst carefully retaining between 45% – 50% of the existing fabric on the site.

Our approach has also been informed by a forensic study of each building on the site, noting where floor slabs and facades could be retained and are capable of carrying additional weight, to keep demolition to a minimum.

The ground level shopfronts on Brook Street and New Bond Street had been installed in the 1980s and their small-scale shop windows require substantial intervention to increase their height to accommodate the needs of the very best world-class retail brands, while retaining the historic facades above.

Through innovative technology, we are therefore proposing to lift the facades by up to one-storey, creating level floorplates behind the facades. This approach allows for the building to retain its historic character, whilst delivering generously proportioned two-storey retail which will attract  world-class brands of the future.


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